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Ningbo stationery implementation of the extension of the connotation of the development of the road
Release time:2017-07-07 Category:News Center
With the rapid development of China's economy and the formation of a new pattern of world economic integration, the international competition in the stationery market has crossed the initial stage of product competition and entered into the era of standardized management of products and shaping industry brand competition. Ningbo stationery relying on the implementation of standardized management of the industry, take the extension of Ningbo stationery connotation of the road; relying on "China stationery capital" brand strategy, pay attention to build a new image of Ningbo stationery.
First, the basic situation of Ningbo stationery industry
Ningbo is China's most important stationery production and processing and export base. In 2005, the stationery industry sales reached 22 billion yuan, export delivery value of 2.2 billion US dollars, Ningbo stationery industry has become the focus of the city to support the development of one of the top ten manufacturing industries.
Ningbo stationery product variety range, covering the writing tools, paper books, hardware stationery, file storage supplies, chemical stationery, teaching equipment, art supplies, student supplies, office cabinets, office supplies and office equipment 11 Class, product variety up to 10,000 kinds of as much.
Looking at the development of Ningbo stationery industry, mainly has the following characteristics:
1, the scale of the relative concentration of enterprises, relatively complete product categories.
Over the years, Ningbo stationery industry to rely on foreign trade, from the early import and export companies supporting the family workshop production gradually developed into a corporatization, the Group of large-scale production and operation pattern. At present, the city has 113 enterprises above designated size (including annual sales output value exceeding 100 million yuan enterprises, annual sales output value of 50 million to 100 million yuan 15 enterprises), enterprise production scale and management level among the best in the country counterparts. At the same time, Ningbo stationery product variety range, covering the writing tools, teaching equipment, art supplies, student supplies, hardware stationery, office cabinets, office supplies and office machinery and other top ten categories, product varieties up to 10,000 kinds.
2, the market development ability is strong, strong product export momentum.
In recent years, although the Ningbo stationery manufacturers are also facing fierce competition in domestic and foreign markets, but Ningbo stationery to rely on the implementation of standardized management of products, relying on good product quality and price and industry starting and other advantages, still maintained a strong export Momentum, the annual export growth rate of products has remained at 20% or more. At present, Ningbo has a total import and export right of the stationery production enterprises more than 100, set up overseas 154 branch offices, all kinds of stationery products have successfully penetrated more than 150 countries and regions. In the national Ministry of Commerce focus on the support and development of the 118 brand-name export commodities, Ningbo accounted for 15, of which there are three stationery, respectively, Bei hair pen, wide stationery and road pen industry. Ningbo stationery products export has three main features: First, product quality and production and processing capacity has been generally recognized by domestic and foreign counterparts, more and more Ningbo stationery enterprises for a number of well-known international brands brand OEM (0EM); Is a product with independent brands and intellectual property rights increased significantly, many stationery business products successfully achieved from the original sample processing to independent research and development changes, a large number of purely trade-oriented enterprises gradually developed into a production, research and development and trade as one of the Comprehensive enterprise, with its own brand of products increased year by year, patent licensing growth faster. According to statistics, Ningbo stationery enterprises in the United States, the European Union, Japan, Southeast Asia and other countries and regions registered more than 200 pieces of trademarks; third is to enter Europe and the United States, Japan and South Korea and other developed countries and regions, the proportion of mainstream products increased rapidly, 50%, and a large number of large stationery enterprises with some of the world's top 500 enterprises to establish a strategic partnership, and some products even successfully into the European and American countries, the government procurement system.
3, the implementation of standardized technology management, new technology innovation investment continues to increase.
In addition to the rapid development of Ningbo stationery industry in addition to benefit from the industry first place, another very important factor is that Ningbo stationery enterprises generally pay attention to the implementation of strict technical standards, pay attention to continuously improve product technical standards, willing to technological transformation, technology development On the investment, the entire industry in the technological innovation capability has been significantly improved. According to statistics, in recent years, Ningbo stationery enterprises in the technological transformation of the capital investment has accumulated more than 3 billion yuan. At present, the city's stationery industry more than 90% of the scale of enterprises are equipped with R & D institutions or departments, with professional and technical personnel.
4, massive economic characteristics of the obvious, industrial agglomeration effect gradually highlights.
Ningbo stationery industry from the family workshop or small collective start, in the course of more than 10 years of development, showing a very significant regional characteristics, formed a certain scale and scope of the cluster production, supporting production trend. At present, Ninghai, Beilun, Yinzhou, Cixi and Yuyao five areas are the most important gathering area of Ningbo stationery industry, the annual industrial output value and the number of practitioners accounted for the city's industrial output value and the total number of practitioners more than 90%. In the above five industrial clusters, each region has its own 1-2 leading enterprises, such as Ninghai Binbin stationery, effective stationery, Beilun Bei hair pen, Yinzhou wide stationery, Cixi three A Group and Yuyao five cloud pen. These enterprises to become the local stationery industry development leader and the main force, led a large number of small local enterprises for their supporting production and processing, which greatly promoted the entire area of industrial development.
5, actively promote the international standardization strategy, enterprise product quality overall better.
And actively promote the internationalization of stationery industry standardization strategy is the development of Ningbo stationery industry is another important feature, Ningbo stationery enterprises to seize the economic globalization and China's accession to the WT0 years of open economy, and actively carry out international technical exchanges and cooperation to explore joint ventures Business, franchise, virtual business and other new models, in a new round of international industrial division of labor to give full play to their own "comparative advantage", and strive to expand the scale of production, and strive to achieve leapfrog development. For a long time, Ningbo stationery enterprises have always attached great importance to standardization work. As early as the domestic stationery market in the product in short supply period, Ningbo stationery enterprises have a rainy day, focus on the future, vigorously promote the standardization of management, in the enterprise management, quality management and other aspects of investment, the overall quality of enterprises has been comprehensively improved. At present, in the larger stationery production enterprises through a variety of quality management system certification of enterprises reached more than 90% of the production of stationery product quality in line with national, industry-standard ratio reached 100%, but also a large number of export products Inspection products.
Second, won the "Chinese stationery capital" title greatly stimulated the Ningbo stationery industry higher quality development of the road
Ningbo stationery in the government and relevant departments under the strong support and cultivation, in January 2005 Ningbo stationery won the "China stationery capital" title, the Ningbo municipal government and timely introduction of the relevant support policies to further accelerate the development of the stationery industry pace. Efforts from the policy, capital and other aspects of the development of stationery industry to give strong support. In the new "on the road to adhere to the new road to industrialization, to speed up the structural adjustment and upgrading of a number of opinions" document, the municipal government has clearly put the stationery industry as the city's key support for the development of one of the top ten manufacturing industries, and in the capital, , Land and other aspects to give key support and assurance, which will be the next step in Ningbo, stationery industry, sustained and healthy development to provide a strong policy guarantee.
According to the municipal government on Ningbo stationery industry development strategy requirements, Ningbo stationery industry associations are also actively planning "China stationery capital" industry construction work, to ensure that Ningbo stationery industry in the new round of industrial competition is still to maintain the advantages of starting, And "China stationery capital" as an opportunity to speed up industrial restructuring, in a new round of international competition, the Ningbo stationery to achieve leapfrog development, and further enhance the strength of Ningbo in the international comprehensive competition.
Third, Ningbo stationery industry associations focus on the implementation of stationery industry standardization training
Attention to guide the Ningbo stationery enterprises in the enterprise constantly deepen the mechanism of innovation, to stimulate the positive implementation of the work of the enthusiasm of enterprises. So that enterprises understand the development of modern enterprises, the implementation of standardized technology management Wang is the stationery industry inexhaustible motive force, but also accelerate the transformation of economic growth mode of effective protection.
Create a good environment, and firmly implement the confidence of standardized technology management. To help enterprises in the enterprise to establish a technical innovation system, and enhance the enterprise a high-quality stationery of the inherent driving force to promote the technological innovation achievements into industrial advantages and competitiveness, effectively promoted the industry's ability to enhance independent innovation.
To further improve the industrial development plan, in accordance with the municipal government "adhere to the new road to industrialization to speed up the structural adjustment and upgrading of a number of opinions" policy, and the formation of the standardization of stationery technology management work together to vigorously support the stationery industry leading enterprises, leading enterprises To drive a number of small and medium enterprises, better to achieve the enterprise development plan and industrial planning of the organic combination.
Ningbo stationery industry's future development, will rely on "China's stationery capital" brand, do a good job continue to develop and strengthen the Ningbo stationery industry, accelerate the cultivation of advanced manufacturing base. To the spirit of the Central Economic Work Conference as a guide, conscientiously implement the industrial enterprises in Ningbo City, "11 · five" planning spirit and establish a scientific concept of development, and actively optimize the industrial structure, conscientiously implement the standardization of stationery industry, and actively participate in the national professional standardization technology The work of the Commission, take the initiative to international production standards system, adhere to the new road to industrialization.
First, the basic situation of Ningbo stationery industry
Ningbo is China's most important stationery production and processing and export base. In 2005, the stationery industry sales reached 22 billion yuan, export delivery value of 2.2 billion US dollars, Ningbo stationery industry has become the focus of the city to support the development of one of the top ten manufacturing industries.
Ningbo stationery product variety range, covering the writing tools, paper books, hardware stationery, file storage supplies, chemical stationery, teaching equipment, art supplies, student supplies, office cabinets, office supplies and office equipment 11 Class, product variety up to 10,000 kinds of as much.
Looking at the development of Ningbo stationery industry, mainly has the following characteristics:
1, the scale of the relative concentration of enterprises, relatively complete product categories.
Over the years, Ningbo stationery industry to rely on foreign trade, from the early import and export companies supporting the family workshop production gradually developed into a corporatization, the Group of large-scale production and operation pattern. At present, the city has 113 enterprises above designated size (including annual sales output value exceeding 100 million yuan enterprises, annual sales output value of 50 million to 100 million yuan 15 enterprises), enterprise production scale and management level among the best in the country counterparts. At the same time, Ningbo stationery product variety range, covering the writing tools, teaching equipment, art supplies, student supplies, hardware stationery, office cabinets, office supplies and office machinery and other top ten categories, product varieties up to 10,000 kinds.
2, the market development ability is strong, strong product export momentum.
In recent years, although the Ningbo stationery manufacturers are also facing fierce competition in domestic and foreign markets, but Ningbo stationery to rely on the implementation of standardized management of products, relying on good product quality and price and industry starting and other advantages, still maintained a strong export Momentum, the annual export growth rate of products has remained at 20% or more. At present, Ningbo has a total import and export right of the stationery production enterprises more than 100, set up overseas 154 branch offices, all kinds of stationery products have successfully penetrated more than 150 countries and regions. In the national Ministry of Commerce focus on the support and development of the 118 brand-name export commodities, Ningbo accounted for 15, of which there are three stationery, respectively, Bei hair pen, wide stationery and road pen industry. Ningbo stationery products export has three main features: First, product quality and production and processing capacity has been generally recognized by domestic and foreign counterparts, more and more Ningbo stationery enterprises for a number of well-known international brands brand OEM (0EM); Is a product with independent brands and intellectual property rights increased significantly, many stationery business products successfully achieved from the original sample processing to independent research and development changes, a large number of purely trade-oriented enterprises gradually developed into a production, research and development and trade as one of the Comprehensive enterprise, with its own brand of products increased year by year, patent licensing growth faster. According to statistics, Ningbo stationery enterprises in the United States, the European Union, Japan, Southeast Asia and other countries and regions registered more than 200 pieces of trademarks; third is to enter Europe and the United States, Japan and South Korea and other developed countries and regions, the proportion of mainstream products increased rapidly, 50%, and a large number of large stationery enterprises with some of the world's top 500 enterprises to establish a strategic partnership, and some products even successfully into the European and American countries, the government procurement system.
3, the implementation of standardized technology management, new technology innovation investment continues to increase.
In addition to the rapid development of Ningbo stationery industry in addition to benefit from the industry first place, another very important factor is that Ningbo stationery enterprises generally pay attention to the implementation of strict technical standards, pay attention to continuously improve product technical standards, willing to technological transformation, technology development On the investment, the entire industry in the technological innovation capability has been significantly improved. According to statistics, in recent years, Ningbo stationery enterprises in the technological transformation of the capital investment has accumulated more than 3 billion yuan. At present, the city's stationery industry more than 90% of the scale of enterprises are equipped with R & D institutions or departments, with professional and technical personnel.
4, massive economic characteristics of the obvious, industrial agglomeration effect gradually highlights.
Ningbo stationery industry from the family workshop or small collective start, in the course of more than 10 years of development, showing a very significant regional characteristics, formed a certain scale and scope of the cluster production, supporting production trend. At present, Ninghai, Beilun, Yinzhou, Cixi and Yuyao five areas are the most important gathering area of Ningbo stationery industry, the annual industrial output value and the number of practitioners accounted for the city's industrial output value and the total number of practitioners more than 90%. In the above five industrial clusters, each region has its own 1-2 leading enterprises, such as Ninghai Binbin stationery, effective stationery, Beilun Bei hair pen, Yinzhou wide stationery, Cixi three A Group and Yuyao five cloud pen. These enterprises to become the local stationery industry development leader and the main force, led a large number of small local enterprises for their supporting production and processing, which greatly promoted the entire area of industrial development.
5, actively promote the international standardization strategy, enterprise product quality overall better.
And actively promote the internationalization of stationery industry standardization strategy is the development of Ningbo stationery industry is another important feature, Ningbo stationery enterprises to seize the economic globalization and China's accession to the WT0 years of open economy, and actively carry out international technical exchanges and cooperation to explore joint ventures Business, franchise, virtual business and other new models, in a new round of international industrial division of labor to give full play to their own "comparative advantage", and strive to expand the scale of production, and strive to achieve leapfrog development. For a long time, Ningbo stationery enterprises have always attached great importance to standardization work. As early as the domestic stationery market in the product in short supply period, Ningbo stationery enterprises have a rainy day, focus on the future, vigorously promote the standardization of management, in the enterprise management, quality management and other aspects of investment, the overall quality of enterprises has been comprehensively improved. At present, in the larger stationery production enterprises through a variety of quality management system certification of enterprises reached more than 90% of the production of stationery product quality in line with national, industry-standard ratio reached 100%, but also a large number of export products Inspection products.
Second, won the "Chinese stationery capital" title greatly stimulated the Ningbo stationery industry higher quality development of the road
Ningbo stationery in the government and relevant departments under the strong support and cultivation, in January 2005 Ningbo stationery won the "China stationery capital" title, the Ningbo municipal government and timely introduction of the relevant support policies to further accelerate the development of the stationery industry pace. Efforts from the policy, capital and other aspects of the development of stationery industry to give strong support. In the new "on the road to adhere to the new road to industrialization, to speed up the structural adjustment and upgrading of a number of opinions" document, the municipal government has clearly put the stationery industry as the city's key support for the development of one of the top ten manufacturing industries, and in the capital, , Land and other aspects to give key support and assurance, which will be the next step in Ningbo, stationery industry, sustained and healthy development to provide a strong policy guarantee.
According to the municipal government on Ningbo stationery industry development strategy requirements, Ningbo stationery industry associations are also actively planning "China stationery capital" industry construction work, to ensure that Ningbo stationery industry in the new round of industrial competition is still to maintain the advantages of starting, And "China stationery capital" as an opportunity to speed up industrial restructuring, in a new round of international competition, the Ningbo stationery to achieve leapfrog development, and further enhance the strength of Ningbo in the international comprehensive competition.
Third, Ningbo stationery industry associations focus on the implementation of stationery industry standardization training
Attention to guide the Ningbo stationery enterprises in the enterprise constantly deepen the mechanism of innovation, to stimulate the positive implementation of the work of the enthusiasm of enterprises. So that enterprises understand the development of modern enterprises, the implementation of standardized technology management Wang is the stationery industry inexhaustible motive force, but also accelerate the transformation of economic growth mode of effective protection.
Create a good environment, and firmly implement the confidence of standardized technology management. To help enterprises in the enterprise to establish a technical innovation system, and enhance the enterprise a high-quality stationery of the inherent driving force to promote the technological innovation achievements into industrial advantages and competitiveness, effectively promoted the industry's ability to enhance independent innovation.
To further improve the industrial development plan, in accordance with the municipal government "adhere to the new road to industrialization to speed up the structural adjustment and upgrading of a number of opinions" policy, and the formation of the standardization of stationery technology management work together to vigorously support the stationery industry leading enterprises, leading enterprises To drive a number of small and medium enterprises, better to achieve the enterprise development plan and industrial planning of the organic combination.
Ningbo stationery industry's future development, will rely on "China's stationery capital" brand, do a good job continue to develop and strengthen the Ningbo stationery industry, accelerate the cultivation of advanced manufacturing base. To the spirit of the Central Economic Work Conference as a guide, conscientiously implement the industrial enterprises in Ningbo City, "11 · five" planning spirit and establish a scientific concept of development, and actively optimize the industrial structure, conscientiously implement the standardization of stationery industry, and actively participate in the national professional standardization technology The work of the Commission, take the initiative to international production standards system, adhere to the new road to industrialization.